I’m sitting on the raised platform at the back left of our store with the laptop on my lap. While I’m thinking about how I should start my first blog, I take a sip of a hot cup of coffee. Actually, the white elevation is not meant for sitting. It serves as a set of 3 white mannequins. Each of them proudly displays the most beautiful fabrics to our daily visitors. “Like a candy store” the women often shout when they look at the colorful fabrics. It doesn’t matter how often I hear that after 8 years I still can’t help it that it seems as if the feeling of satisfaction embraces my body for a while. A warm feeling that I like to invite. It has been a little longer than 10 years since Kaftan Fes first opened its doors. 8 years since I started following in my father’s footsteps myself. What had first felt insecure and a little too exciting has now become as familiar to me as getting up in the morning. An act that has been programmed into my life and has become super normal. You can actually say that Kaftan Fes has become an extension of me as a person. An important part of my life that reflects who I already am a person, excuse me, who we are as persons. I can confidently admit that each of us (father, 2 daughters and aunt) has in some way found a place here where we see our passion and energy reflected again. The result: beautiful hand-woven dresses. I believe that the secret of our success lies not so much in what we can do. But more lies in what we receive and give back. It is your stories, compliments, feedback moments that guide us where we need to go. Because we are grateful to you for all the stories you have been sharing with us for years and because of that alone you are an indirect reason for our success; We are happy to share our stories with you from now on. Every Monday evening you can expect a new blog where we let you all take a look behind the scenes and take you through all our new and old developments.
My thoughts are interrupted when I hear a bell ring. The sound of someone entering. I look up and see my father walking in. He looks at me with a big grin on his face, shaking his head. “You are hiding in the dresses again.” His gray mustache moves with the shape of his words. “Look, I bought 4 chairs. Black beautiful chairs.” his voice was teasing. He emphasizes his words by pointing to the four chairs. “And I left all four empty for you.” Back teasing, I get up from my seat. His arrival made me realize that it was already half past eleven. Only fifteen minutes before the first customer comes to pick up her dress. I place the laptop on the glass top of our white counter. “Can you please get this dress ready? Then I finish something on the laptop. She’ll be there in about fifteen minutes.” I give my father the order form so he can get the right dress ready and I crawl behind my laptop to type the last words of our very first blog…
Much Love,
Nabila